Case Study: Flahavan’s boosts barista appeal with Jellybean Creative Solutions packaging redesign

Flahavan’s boosts barista appeal with Jellybean Creative Solutions in a 2026 integrated trade launch

Flahavan's, a heritage Irish oat brand, needed to launch its new Barista Edition Oat Drink to baristas. The challenge was standing out in a competitive market and appealing to style-conscious baristas, but the initial brief was missing a key component: packaging with a 'cool factor'. The vendor, Jellybean Creative Solutions, proactively identified this need and suggested a pack redesign as part of an integrated foodservice marketing approach.

Jellybean Creative Solutions conducted in-depth research and created a new pack design that used the brand's heritage colors for recognition and introduced bold typography and playful illustrations for a modern edge. They commissioned premium coffee shots to showcase the product's quality. The result was packaging that significantly elevated shelf presence and amplified the brand's cool factor, successfully bridging its rich heritage with a fresh, contemporary appeal. The client reported that Jellybean managed every detail to the highest level.

Flahavan’s