Case Study: Ferrero Foodservice boosts Nutella® Biscuits launch with Jellybean Creative Solutions

Ferrero Foodservice generates 250k opportunities to see with Jellybean Creative Solutions

Ferrero Foodservice tasked Jellybean Creative Solutions with launching their new Nutella® Biscuits into the foodservice market. The challenge was to create buzz and excitement in the foodservice press to draw the attention of buyers in key target sectors, including vending, cafes, bakeries, and universities.

Jellybean implemented an integrated PR, digital, and social campaign. This included sending out premium, custom-branded press packs to key publications and creating a dedicated webpage for buyers to request free samples. The results were significant, with coverage secured in 18 publications and over 250,000 opportunities to see. The campaign also generated nearly 500,000 digital opportunities to see and successfully drove traffic to the new webpage, impressing the Ferrero team.

Ferrero Foodservice