Case Study: FareShare drives donations and meals for those in need with Jellybean Creative Solutions

FareShare drives 86,668 meals with Jellybean Creative Solutions

FareShare, a UK-based food redistribution charity, came to Jellybean Creative Solutions with the challenge of driving crucial food and drink donations from brands to meet spiraling demand over the summer months. Their goal was to prompt B2B decision-makers in the food industry to question if they were doing their fair share to help those in need.

Jellybean Creative Solutions implemented an integrated digital and social media campaign, utilizing targeted trade media, paid social, and Google PPC. This strategy generated over 1.5 million impressions and nearly 10,000 clicks, which led to 39 enquiries and over 36 tonnes of food donated. This equated to 86,668 meals for people in need, successfully meeting FareShare's urgent campaign objectives.

FareShare