Case Study: Eataly drives 1.3 million reach with Jellybean Creative Solutions' Mutti influencer event

Eataly drives 1.3 million reach with Jellybean Creative Solutions

The customer, Eataly, worked with Jellybean Creative Solutions on an integrated PR and events campaign. Their challenge was to engage key food influencers and media to drive trial and education for the Mutti Essentials product range and reach new food-focused audiences.

Jellybean Creative Solutions organized an exclusive pasta pairing masterclass at Eataly, led by Mutti's head chef and ambassador. The event provided hands-on product experience for influencers and media. The solution delivered excellent results for the vendor, including 14 key attendees, 73 pieces of organic content, and an incredible reach of 1.3 million people. The event also generated highly positive feedback from all participants.

Eataly