Case Study: Doughnut Time achieves out-of-this-world radio exposure with Jellybean Creative Solutions

Doughnut Time sells out Black Hole doughnuts and reaches 4.6M listeners with Jellybean Creative Solutions

The customer Doughnut Time faced the challenge of capitalizing on timely opportunities, specifically the first black hole sighting and National Star Wars Day, to generate significant media attention and drive product sales. The vendor Jellybean Creative Solutions provided a proactive PR strategy to address this.

Jellybean Creative Solutions implemented a rapid-response solution by creating limited-edition themed doughnuts and executing a targeted broadcast PR campaign. This included securing a major feature on the KISS FM breakfast show and additional coverage on Absolute Radio. The results were substantial, with the vendor's efforts generating millions of listener impressions, widespread social media engagement, and both limited-edition doughnut varieties completely selling out.

Doughnut Time