Case Study: Cholula achieves rapid foodservice launch success with Jellybean Creative Solutions

Cholula gets 1,000 recipe book downloads in 2 months with Jellybean Creative Solutions

The customer, Cholula, a hot sauce brand owned by McCormick, faced the challenge of launching into the UK foodservice market. They needed to showcase the product's versatility across cuisines and differentiate it from their other hot sauce brand, Frank’s RedHot. They enlisted vendor Jellybean Creative Solutions for an integrated foodservice marketing campaign.

Jellybean Creative Solutions engaged top UK chefs to create recipes using Cholula, compiling them into a downloadable book, Fusion Mexicana. They supported this with a targeted social media campaign, PR, and event sponsorship. The results far exceeded the 250-download KPI, achieving over 1,000 downloads within two months, alongside 140,000 social impressions and 182,000 opportunities to see.

Cholula