Case Study: Chicago Town achieves widespread awareness and sales growth with Jellybean Creative Solutions

Chicago Town generates 70+ trade media articles with Jellybean Creative Solutions

Chicago Town, a pizza brand, needed to raise awareness, create demand, and generate leads for its new Pizza-to-Go concept among key decision makers in the convenience retail channel. They engaged the integrated marketing agency Jellybean Creative Solutions to address this challenge.

Jellybean Creative Solutions implemented a three-pillar trade communications strategy built on peer-to-peer endorsements, PR engagement, and trade media partnerships. This approach included recruiting influential retailers as ambassadors, hosting a press briefing, and running a sustained PR and advertising program. The campaign generated over 70 published articles and a significant number of leads, helping the sales team meet its targets for new installations.

Chicago Town