Case Study: Camp Coffee boosts vegan brand awareness and engagement with Jellybean Creative Solutions

Camp Coffee reaches 5,086,200+ people with Jellybean Creative Solutions

Camp Coffee, a UK baking brand, tasked Jellybean Creative Solutions with creating a social media campaign to raise awareness of its plant-based credentials and attract new vegan Gen Z consumers during Veganuary 2021, while still engaging its loyal audience.

Jellybean Creative Solutions implemented a three-phased social campaign featuring an animated video, influencer collaboration with a major vegan baker, and a consumer baking competition. The campaign successfully generated over 5 million in reach and 19,500 engagements, solidifying the brand's position in the baking community and securing a listing in a major UK supermarket.

Camp Coffee