Case Study: Camp Coffee boosts vegan awareness and engagement with Jellybean Creative Solutions

Camp Coffee drives 5,086,200+ reach with Jellybean Creative Solutions

The customer, Camp Coffee, faced the challenge of using social media to drive brand awareness and educate consumers on its plant-based credentials. The goal was to recruit new vegan Gen Z users while still honouring the brand’s existing loyal following. Jellybean Creative Solutions was engaged to provide an integrated social media solution.

Jellybean Creative Solutions implemented an integrated campaign featuring content creation, an influencer partnership, and paid social promotion across multiple platforms. The campaign encouraged user-generated content around vegan baking with a charity link-up. This approach delivered standout results for Camp Coffee, including a reach of over 5 million and more than 19,500 engagements. The campaign successfully solidified the brand's position within the baking community and secured a listing in Waitrose’s baking fixture.

Camp Coffee