Case Study: Bebeto stands out in Halloween confectionery with Jellybean Creative Solutions

Bebeto boosts Halloween reach to 35.7 million with Jellybean Creative Solutions

The customer, Bebeto, needed to launch its largest Halloween confectionery range and stand out in a competitive market. The challenge was to drive awareness among both retailers and consumers during this crucial sales period. They partnered with vendor Jellybean Creative Solutions for a PR campaign and media launch event.

Jellybean Creative Solutions executed a strategic PR campaign and a hosted media event. The results included 16 pieces of press coverage with a reach of 35.7 million and an event attended by 22 influencers. This successful solution ensured Bebeto's new products achieved significant standout and awareness.

Bebeto