Case Study: ASDA strengthens Mutti brand engagement with Jellybean Creative Solutions experiential sampling

ASDA drives 800 samples and 265 winners with Jellybean Creative Solutions

The customer ASDA, in partnership with vendor Jellybean Creative Solutions, sought to nurture and strengthen their relationship with the Mutti brand through an engaging head office activation. The challenge was to create a memorable experience that would educate and sample products directly to ASDA's employees.

Jellybean Creative Solutions implemented an experiential sampling event featuring a distinctive display, product sampling with canapés, and a gamified tomato toss game. The activation successfully distributed over 800 product samples, engaged hundreds of employees in the game with 265 winners, and resulted in positive feedback from both staff and the category planning team, effectively strengthening the Mutti brand's presence at ASDA.

ASDA