Case Study: Actiph Water boosts awareness and buzz with Jellybean Creative Solutions

Actiph Water earns 29 pieces of coverage with Jellybean Creative Solutions

The customer, Actiph Water, faced the challenge of elevating awareness for its partnership with Disney's Marvel Studios around the new film "Thor: Love and Thunder" among both consumers and trade professionals. The vendor, Jellybean Creative Solutions, was tasked with implementing an integrated campaign to meet this objective.

Jellybean Creative Solutions executed a high-impact campaign that included PR outreach, influencer gifting, the creation of limited-edition press packs, and consumer sampling at a major event. This solution generated significant buzz and delivered measurable results, including 29 pieces of earned media coverage, nearly 4 million impressions, and the sampling of 1,400 bottles. The campaign successfully reached its target audiences through standout coverage in key industry and consumer publications.

Actiph Water