Case Study: Sprott Shaw Community College boosts leads and lowers cost per lead with Jelly Digital Marketing & PR Agency

Sprott Shaw Community College boosts leads with Jelly Digital Marketing & PR Agency despite a 12% budget cut

Sprott Shaw Community College faced the challenge of increasing student interest in a highly competitive for-profit education market while keeping the average cost per lead under $80, a task made more difficult by the ongoing pandemic. Jelly Digital Marketing & PR Agency was tasked with meeting this goal.

Jelly Digital Marketing implemented a solution using Google Search and Display campaigns, as well as Facebook and Instagram lead ads, leveraging automated bidding and AI optimization. The results were significant, showing an increase in total lead volume despite a 12% decrease in the overall budget. The agency successfully decreased the average cost per lead and achieved a increase in leads from Facebook ads, even with a 37% reduction in budget for that platform.

Sprott Shaw Community College