Case Study: Shack Shine improves budget pacing and leads with Jelly Digital Marketing & PR Agency

Shack Shine improves budget pacing to within 1% of target with Jelly Digital Marketing & PR Agency

Shack Shine, a franchise-based provider of bundled home detailing services, faced significant challenges managing digital advertising for its 50+ North American locations. The pre-existing Google Ads campaigns were poorly structured, failing to spend monthly budgets effectively and utilizing outdated ad formats and inefficient bid strategies. This resulted in a 28% average underspend and low-quality conversions from their Facebook efforts. Jelly Digital Marketing & PR Agency was engaged to overhaul this complex account structure.

Jelly Digital Marketing & PR Agency implemented a new Google Ads campaign structure that allocated budget based on user search intent and seasonality. They updated keyword match types, transitioned to Responsive Search Ads, and adopted a Maximize Conversions bid strategy. For Facebook, they shifted the focus to direct booking conversions. This solution resolved budget pacing issues, reducing the underspend variance to just 1%, and significantly increased the number of quality leads while decreasing the cost per lead.

Shack Shine