Case Study: PNE Winter Lottery boosts purchases with Jelly Digital Marketing & PR Agency

PNE Winter Lottery drives 1,253 purchases with Jelly Digital Marketing & PR Agency

The customer, PNE Winter Lottery, faced challenges with lower familiarity compared to its summer counterpart and the difficulty of marketing daily cash prizes over a month-long period, especially during the low-engagement Christmas holidays. Jelly Digital Marketing & PR Agency addressed this by deploying a targeted digital advertising strategy using Google Ads and Meta Ads.

Jelly Digital Marketing & PR Agency implemented a dual-platform strategy with unique targeting on Meta and a two-pronged approach on Google, pausing primary campaigns over the holidays to focus spending on higher-intent periods. This solution generated 1,253 purchases via Facebook Ads and 728 via Google Ads, achieving a 910% return on ad spend and a $6.25 cost per conversion for the client.