Case Study: Indigenous Tourism Association of Canada boosts domestic travel engagement with Jelly Digital Marketing & PR Agency

Indigenous Tourism Association of Canada drives 1M+ Facebook ad impressions with Jelly Digital Marketing & PR Agency

The Indigenous Tourism Association of Canada (ITAC) retained Jelly Digital Marketing & PR Agency to develop a domestic marketing campaign. The challenge was to encourage Canadians, as pandemic travel restrictions decreased, to plan trips within the country and invest in the Indigenous economy.

Jelly Digital Marketing & PR Agency implemented a multi-faceted solution including paid public relations, digital ads, multimedia design, and search engine optimization. The results included millions of Facebook ad impressions, over a million out-of-home campaign impressions, a 44% increase in total web sessions, and an increase in domain rating.

Indigenous Tourism Association of Canada