Case Study: Hardbite Chips boosts brand awareness and distribution with Jelly Digital Marketing & PR Agency

Hardbite Chips boosts brand buzz with Jelly Digital Marketing & PR Agency after 300-photo contest and 2,000 votes

Hardbite Chips, a maker of all-natural kettle-cooked potato chips, was facing declining sales as its original branding no longer supported its premium market position. The company needed a new brand and growth strategy, leading them to partner with Jelly Digital Marketing & PR Agency for a solution.

Jelly Digital Marketing & PR Agency implemented a brand refresh and launched a consumer photo contest to crowdsource packaging imagery. This creative solution generated nearly 300 photo submissions, 2000 votes, and significant local PR buzz. The efforts resulted in a feature on a CTV news segment, which increased brand recognition and supported the company's ever-expanding distribution and growth.

Hardbite Chips