Case Study: Chicken Squad boosts trust and awareness with Jelly Digital Marketing & PR Agency

Chicken Squad reaches 1.28M impressions with Jelly Digital Marketing & PR Agency

The customer, Chicken Squad, faced a significant challenge of growing public distrust towards local farmers and widespread misinformation about Canadian poultry. To address this, they enlisted Jelly Digital Marketing & PR Agency to help reinstate trust, particularly with a millennial audience.

Jelly Digital Marketing & PR Agency executed a parody-style online video campaign titled the Real Chicken Farmers of BC. The solution leveraged online video content, social media engagement, and blogger outreach to build excitement and spread the message. The results were highly successful, achieving over one million YouTube views, 472,023 people reached on Facebook, and 36,744 unique website visitors. The campaign also garnered significant print coverage and social media impressions exceeding 1.2 million.

Chicken Squad