Case Study: Baker Newby reduces cost per lead with Jelly Digital Marketing & PR Agency

Baker Newby lowers cost per lead to $86.84 with Jelly Digital Marketing & PR Agency

Jelly Digital Marketing & PR Agency worked with the law firm Baker Newby to substantially increase its volume of leads. The challenge was to continue growing this lead volume while maintaining an efficient average cost per lead, with a collective goal of keeping it under $100.

The solution implemented by Jelly involved maintaining consistency and timeliness with SEO and Google Ads search updates. By closely monitoring changes in the legal landscape and adjusting targeted keywords accordingly, they ensured the firm's name remained relevant to current searches. This strategy resulted in a reduced cost per lead, which improved from $99.90 at the end of 2019 to $86.84 by mid-2020.

Baker Newby