Case Study: Altrum Recognition expands nationally with earned media and PR from Jelly Digital Marketing & PR Agency

Altrum Recognition earns 2 award finalist spots with Jelly Digital Marketing & PR

Altrum Recognition, a provider of employee recognition software, sought to expand its national presence beyond its established Quebec market. Their challenge was to increase brand visibility across Canada and generate high-quality leads. To address this, they partnered with Jelly Digital Marketing & PR Agency.

Jelly Digital Marketing & PR Agency developed a strategic earned media campaign to amplify Altrum's expertise. The solution included securing placements in prominent national HR publications and successfully nominating Altrum as a finalist for two CanadianSME Business Excellence Awards. The results were significant, earning mentions in outlets like the Globe and Mail and Human Resources Director Magazine, achieving an estimated audience reach in the millions and substantial media value.

Altrum Recognition