Case Study: Discovery achieves streamlined radio ad buying and real-time reporting with Jelli SpotPlan

Discovery Transforms Its Audio Advertising With Jelli

Discovery, a global leader in real life entertainment, needed to improve its radio planning and buying to save time, gain control, and get better reporting for TV promotion. To streamline the lengthy, manual process the team adopted Jelli, Inc.'s programmatic radio platform SpotPlan.

Jelli automated planning and buying on a single platform and added real-time reporting via RadioDash, enabling instant copy updates, reducing back-and-forth with stations, and eliminating three rounds of paperwork per buy. As a result Discovery gained greater transparency and flexibility (able to slice reporting by daypart/format and exclude stations/genres/markets) and moved post-reporting from roughly three months to immediate insights, allowing timely campaign adjustments.

Discovery

Carly Chan

Media Strategy & Analytics