Case Study: Apex Hotels achieves up to 99% room revenue forecast accuracy with Jedox AIssisted™ Planning

Securing Revenue Forecast Levels of Up to 99% With Jedox Ai

Apex Hotels, a UK-based operator of ten four‑star city hotels, needed to improve the predictability and speed of its Room Revenue forecasts. The FP&A team relied on a manual, time‑consuming weekly process (up to 10 hours/week) that struggled to quickly reflect demand peaks and segment-level drivers such as booking sources, events, weekdays/weekends and pricing.

Jedox’s AIssisted™ Planning was deployed, integrating Property Management, Sage Accounts and the hotels’ events calendar and using a dynamic multivariate (Value Driven) prediction model. The solution produced granular, bias‑free forecasts available in real time, achieving up to 99% accuracy—matching or exceeding expert forecasters—while enabling continuous monitoring, faster insights and plans to expand AI forecasting into F&B, events and scenario planning.

Apex Hotels

Flora Selkirk

Head of Financial Planning & Analysis