Case Study: MBG International Premium Brands achieves automated, real-time sales planning and reporting with Jedox

MBG International Premium Brands - Customer Case Study

MBG International Premium Brands is a Germany-based food & beverage manufacturer with almost USD 300 million in annual sales and brands sold in over 50 countries. Their Sales and Controlling teams were overwhelmed by manual CRM/Lotus Notes data extraction, inconsistent source records and enormous Excel workbooks, leaving them with slow, error-prone monthly reporting and little time for analysis as the business scaled.

MBG implemented Jedox’s integrated planning and reporting solution, connecting to their SQL Server, automating ETL, and keeping familiar Excel interfaces with web and write-back capabilities — deployed in days. The result was a single version of the truth, much faster, self-service reporting and drill-down analysis (down to ZIP/postcode), and a reduction in planning effort to roughly one-third, enabling wider rollout and improved cross-department collaboration.

MBG International Premium Brands

Oliver Dammann

Sales Controlling