Case Study: Danoz Direct achieves increased sales and real-time unified reporting with Jedox

Jedox Increases Sales for Australian Consumer Goods Company

Danoz Direct, an Australian multi‑channel consumer products company selling via direct‑response TV, website, call centre and major retailers, faced fragmented reporting from separate systems (online platform, order management, Microsoft Dynamics GP, telephone systems and retailer sell‑through data). Rapid growth meant teams relied on manual Excel cut‑and‑paste, producing inconsistent figures and no single source of truth.

DataVerse consolidated all data into an MS‑SQL data warehouse and implemented Jedox for unified planning, analysis and reporting, with staff trained on the new dashboards that update every 15 minutes. The result is one version of the truth, hourly reporting, elimination of spreadsheet chaos, improved conversions and average transaction values, optimized media performance and increased sales.

Danoz Direct

Ian Wainer

Chief Financial Officer and Director