Case Study: Coupland's Bakeries achieves accurate production planning and a single source of truth with Jedox

Coupland’s Bakeries improves business performance with accurate production planning

Coupland’s Bakeries, a 50-year-old New Zealand bakery with 25 retail stores, two manufacturing sites and 500 staff, produces 450 SKUs for retail and wholesale customers. The production team lacked a holistic, SKU-level view of costs, timings and bill-of-material details, creating friction in production planning, inventory control and change management.

By implementing Jedox as a single source of truth and embedding a costed Bill of Materials (integrated with NetSuite), Coupland’s gained granular visibility across ingredients, bake times, lines and packaging. The result: faster, more accurate reporting and forecasting, fewer inventory and logistical issues, reduced administrative effort (e.g., label updates cut from days to hours), quicker rollouts of product changes and better labor and inventory planning.

Coupland's Bakeries

David Main

Business Technology Manager