Case Study: Apex Hotels achieves 50% improvement in FP&A efficiency with Jedox

Apex Hotels unlocks a 50% improvement in FP&A efficiency with Jedox

Apex Hotels is a UK independent operator of ten four‑star city‑centre hotels (headquartered in Edinburgh) with over 1,100 employees and annual revenues above £75m. Facing fierce competition, pricing and marketing pressures, and growing volumes of operational data as it pursues digital transformation and portfolio growth, the company needed a more efficient, reliable budgeting, planning and forecasting process to support decision‑making across the business.

Apex deployed Jedox EPM (integrated with Sage and leveraging Excel, Jedox Web, Models and Integrator) to build finance and marketing dashboards, driver‑based budgeting, automated revenue analytics and portfolio Balanced Scorecards. The solution removed manual spreadsheet work, halved the time spent on routine FP&A tasks (a 50% efficiency gain), improved reporting accuracy and business engagement, and is now being extended with Jedox Assisted Planning to refine room, F&B and events forecasting.

Apex Hotels

Flora Selkirk

Head of Financial Planning & Analysis