Case Study: Switzerland Tourism Inspires Future Travel Engagement with Experiences by Jebbit

Switzerland Tourism, Pinterest, and Jebbit Inspire Consumers to Plan Their Next Trip

Switzerland Tourism, the Swiss National Tourist Office, wanted to keep people inspired and dreaming about future vacations in Switzerland during the global pandemic, when travel had come to a standstill. To do that, the organization turned to Jebbit’s Experiences by Jebbit product and partnered with Pinterest to create an interactive travel inspiration experience.

Jebbit helped Switzerland Tourism launch a first-of-its-kind Pin Extension that combined a quiz-to-board and lead-generation flow, letting users explore ideal Swiss trip options and save personalized travel boards to their Pinterest profiles. The campaign ran in four languages across five European markets and delivered strong engagement, with an 80% completion rate and a 31.5% average engagement rate.

Switzerland Tourism