Case Study: Prima boosts personalized product discovery and lead capture with Jebbit

Prima - Customer Case Study

Prima, a hemp wellness brand founded in 2018, wanted to create a more engaging, personal, and educational digital experience for shoppers while also collecting zero-party data to better understand customer needs and preferences. The company needed a way to help customers find the right products quickly and confidently, while making them feel heard and connected to the brand.

Using Jebbit’s no-code platform, Prima built an embedded CBD Regimen Quiz on its website that guided visitors through personalized journeys based on their answers. With Jebbit, Prima saw strong engagement and conversion results: 76% quiz completion, 63% lead submission among completers, and 25% click-through to shop recommended products. Prima also passed zero-party data into Klaviyo to power personalized email and SMS campaigns and audience retargeting.

Prima