Case Study: PepsiCo boosts engagement and conversions with Experiences by Jebbit

PepsiCo's Jebbit Companion Enhancing Customer Engagement

PepsiCo, the global food and beverage company behind brands like Pepsi-Cola, Lay’s, Doritos, and Gatorade, wanted a better way to engage website visitors as third-party cookies faded and first-party data became more important. To create more direct, personalized interactions on snacks.com, PepsiCo turned to Jebbit and its Experiences by Jebbit platform.

With Jebbit’s no-code Companion widget, PepsiCo asked visitors fun preference questions, collected zero-party data, and delivered tailored product recommendations. The result was a stronger shopping experience and measurable lift: PepsiCo reported 2x conversions, 77% visitor engagement with the quiz, an 85% average response rate across screens, and 36% of consumers visiting the recommended product page.

PepsiCo

Sarah Pichardo

Tech Venturing & Innovation