Case Study: Pinterest and Opel achieve 3x higher engagement with Jebbit's interactive lookbook

Opel, Pinterest, and Jebbit Achieve 3x Higher Engagement Rate with Interactive Lookbook

Pinterest worked with Jebbit to help Opel, one of Europe’s largest automakers, increase brand awareness ahead of the launch of the new Opel Corsa in France. The goal was to create an interactive experience that clearly highlighted the car’s unique features and engaged consumers in a more memorable way.

Using Jebbit’s Experiences product, Pinterest created the first-ever interactive lookbook in Europe for the Opel Corsa, directing users from a standard ad to a Pin Extension with an overview and deeper product details. The campaign delivered strong results, including 11x higher click-through rate and 3x higher engagement rate, while also giving Opel valuable data to better target future advertising.

Pinterest