Case Study: Nestlé Purina boosts personalization and data enrichment with Jebbit

Nestlé Purina's Embarks on a Personalization Journey with Jebbit

Nestlé Purina, a subsidiary of Nestlé that produces pet food and supplies, faced the challenge of engaging its diverse consumer base with personalized experiences. Their primary objectives were to unlock the value of first-party data, create a connected data ecosystem, and build scalable personalization across multiple regions and brands. To address this, they partnered with vendor Jebbit and leveraged its Experiences platform for interactive content and data collection.

Using the Experiences by Jebbit platform, Nestlé Purina created interactive quizzes and surveys to capture high-quality consumer insights and generate leads. This solution integrated with their SAP system to make the data actionable. The results were highly successful, including an 86% completion rate on content, a 65% lead capture rate, and a significantly reduced cost per lead of $0.30. Jebbit enabled Nestlé to enrich consumer profiles and segment their audience effectively, leading to more targeted marketing and a robust first-party data asset.

Nestle Purina