Case Study: LoveSeen achieves 6X higher opt-in rates with BlueConic (formerly Jebbit)

LoveSeen drives a glamorous 6X lift in marketing opt-in rates with their 'Find My Lash' product recommendation quiz

LoveSeen, a cruelty-free false lash brand, wanted a better way to understand website visitors so it could make more relevant 1:1 product recommendations and follow up with personalized communications after purchase. To do that, LoveSeen partnered with Jebbit, using a “Find My Lash” quiz to capture first-party data and learn more about each shopper’s eye shape, lash goals, and experience level.

Jebbit helped LoveSeen launch the quiz prominently on its homepage and connect the data into Attentive for personalized email and SMS outreach. The result was strong engagement and conversion lift: 35% of site visitors interacted with the quiz, 47% of quiz takers opted in to marketing, opt-in rates were 6X higher than the website pop-up, online conversion rates rose 60%, and email open and click-through rates doubled for segmented messaging.

LoveSeen

Molly Garraway

Managing Director