Case Study: JCPenney drives data enrichment with Jebbit

JCPenney's Tips for Great Jebbit Experiences

JCPenney, the American retail chain, needed a better way to collect customer insights as privacy regulations and browser changes limited the value of third-party cookies. To address this, it turned to Jebbit’s Experiences platform to gather first-party data directly from shoppers and learn more about their lifestyle preferences and shopping habits.

Jebbit helped JCPenney launch interactive quizzes that rewarded customers with loyalty points for completion. The approach delivered strong engagement, including an 80% completion rate, 60% lead capture, and more than 22,000 views, while giving JCPenney richer customer data to improve messaging and content.

JCPenney

Claire Foley

JCPenney