Case Study: PepsiCo increases first-party data with Jebbit

How PepsiCo uses Jebbit to see a 24% increase in first-party data

PepsiCo, the global food and beverage company, needed a stronger first-party data strategy that went beyond sweepstakes and focus groups. The brand wanted to put consumers at the center, build deeper engagement, and use richer insights to improve marketing and personalization. To do this, PepsiCo worked with Jebbit’s interactive Experiences product through BlueConic.

Jebbit helped PepsiCo create dynamic lead-generation experiences such as quizzes, product recommendations, and lookbooks across brand and DTC sites, tailored to each brand’s needs. The approach delivered a 24% increase in first-party data over 12 months and a 75% experience completion rate, while PepsiCo’s Rockstar brand saw a fivefold increase in conversion rates and captured more than five key first-party data points per interaction.

PepsiCo

Emily Amy

Senior Analyst, Owned Data & Loyalty Strategy