Case Study: NARS Cosmetics engages 25% of site visitors with Jebbit quizzes

How Nars Engages Customers Through Jebbit Experiences

NARS Cosmetics, the French beauty brand, wanted to move beyond a transactional marketing approach that relied on browsing and purchase history. The company needed a better way to understand customer preferences, skin tones, and lifestyle details across its global ecommerce sites, and turned to Jebbit to help create more meaningful consumer interactions.

Using Jebbit’s Experiences platform, NARS launched 20 digital quizzes, including nine tailored to location-specific retail sites, to drive personalized recommendations and capture richer first-party data. The program delivered strong engagement results, with 25% of website visitors taking at least one quiz, a 74% average completion rate, 183,000 questions answered, and 379 hours of digital conversations, while also lifting average order value and supporting email and social opt-ins.

NARS Cosmetics

Jennifer Jackson

VP of Global Marketing