Case Study: JCPenney achieves first-party data enrichment with Jebbit

How JCPenney is Using Jebbit to Drive Data Enrichment

JCPenney, the American retail chain, needed a better way to collect customer data as privacy regulations and browser changes reduced the value of third-party cookies. To address this challenge, the company turned to Jebbit and its Experiences platform to gather first-party data directly from shoppers and learn more about their preferences and shopping habits.

Jebbit helped JCPenney launch interactive quizzes that offered rewards points in exchange for participation, capturing details like lifestyle, price sensitivity, and back-to-school preferences. The campaigns delivered strong engagement, with an 80% completion rate, 60% lead capture, and more than 22,000 views, while giving JCPenney richer customer insights to improve messaging and content.

JCPenney

Debbie Stanford

Senior Marketing Project Manager for Loyalty