Case Study: Heifer International drives engagement and lead capture with Jebbit

Heifer International - Customer Case Study

Heifer International, a nonprofit focused on ending hunger and poverty through community-based agricultural programs, wanted a more positive and engaging way to educate potential supporters and drive donations. Rather than relying on traditional poverty-focused imagery, the organization turned to Jebbit to create interactive digital experiences that could both inform and connect with its audience.

Using Jebbit, Heifer International launched trivia quizzes and personality quizzes across onsite, email, and social channels to educate and engage users through a value exchange. The campaign delivered a 98% engagement rate, 85% completion rate, and 41% lead capture rate, helping Heifer International exceed its goals for awareness, engagement, and donation support.

Heifer International