Case Study: Free People boosts conversions and customer insights with Jebbit

Free People's Inspirational Path to Purchase

Free People, a lifestyle retail brand, wanted to translate the tactile, guided in-store shopping experience into digital commerce. While its eCommerce site let shoppers browse and buy, it offered little insight into the “why” behind customer behavior, leaving the brand with only transactional data and limited visibility into fit, style, and occasion needs. Jebbit, used through BlueConic Experiences, helped address that gap.

Jebbit implemented the Denim Finder quiz to guide shoppers through questions about fit, style, and occasion, creating a more personalized digital styling experience and capturing first-party data. The results were strong: 90% of quiz takers completed it, 51% shared their information through lead capture, conversion rates increased by 62%, and the initiative delivered a 5:1 return across sales, lead generation, and insights collected.

Free People