Case Study: Express drives seven figures in sales and deeper loyalty engagement with Jebbit

Express Drives Seven Figures in Sales to Loyal Shoppers

Express wanted to deepen engagement with its NEXT loyalty members during non-shoppable moments while also collecting declared data to better understand and segment its audience. To do this, the retailer worked with Jebbit to create interactive experiences that could drive brand affinity and improve personalization.

Jebbit built monthly style challenges for Express NEXT members, including a work style quiz and a denim finder quiz, with incentives like points or a $5 NEXT credit. The quizzes matched shoppers with curated products and powered personalized trigger emails, helping Express generate greater segmentation confidence, double-digit growth in on-site conversion, and seven figures in direct and incremental sales.

Express