Case Study: A&W Restaurants boosts customer engagement with Experiences by Jebbit

A&W Restaurants Innovating with Jebbit for Deeper Engagement

A&W Restaurants, the American fast food chain known for its root beer and Burger Family combos, needed a new way to connect with customers during the COVID-19 restaurant closures. The team wanted an intuitive, highly customizable, and engaging marketing solution, so they turned to Jebbit’s Experiences platform to support their engagement and loyalty efforts.

Using Jebbit, A&W Restaurants launched interactive experiences such as a National Root Beer Float Day campaign, a Pub Style Basket Finder, and a Collector’s Mug logo vote. The results were strong: 96% of visitors who started a quiz completed it, 85% submitted their lead information, and 77% of users who saw the quiz engaged with it, with A&W noting that these quiz-commerce campaigns outperformed pre-pandemic efforts in engagement and lead capture.

A&W Restaurants

Spencer Barrett

Digital Manager