Case Study: Haleon boosts Centrum engagement and conversions with Jebbit

A New Era of Customer Engagement: Haleon's Jebbit-powered Strategy for Centrum Vitamins

Haleon, a global consumer health leader behind brands like Centrum, needed a way to give shoppers a more personalized online experience while still respecting privacy. The company wanted to educate consumers and help them find the right vitamins based on their individual needs directly on its website.

To address this, Haleon used Experiences by Jebbit from Jebbit to launch an interactive Centrum quiz that recommended personalized vitamin products and pointed users to local or online purchase options. The campaign delivered strong engagement results, including a 65% completion rate, a 3% website redirect rate indicating purchase intent, 8.9 data points captured per consumer, a 15-second lift in average session duration, and a 39% reduction in bounce rate versus BAU.

Haleon

James Sharman

Northern Europe Performance & Content Marketing Lead