Case Study: a UPVC windows firm grows organic traffic by 80.8% with JDR Group

UPVC Windows Firm grows organic traffic by 80.8% with JDR Group

The customer, a UPVC windows firm, was a successful supplier and installer of windows and doors. While their business was performing well and generating leads, they sought further growth. Their challenge was a lack of a structured SEO strategy, inconsistent content creation, no email marketing, and an outdated website that was difficult to edit. They engaged JDR Group to develop a custom marketing programme to address these gaps.

JDR Group implemented a comprehensive solution that included ongoing SEO, strategic content marketing via a new blog, a consistent email marketing programme, and a website migration to HubSpot. The results were significant: organic traffic grew by 80.8%, keyword rankings tripled to 1,363, the blog attracted over 20,000 new visitors, and email campaigns achieved a 25% open rate. Overall, JDR Group helped the client double their website traffic and inbound leads, providing full control over their website and a foundation for national expansion.