Case Study: Ulster Wildlife achieves award-winning education campaign success with JComms

Ulster Wildlife boosts outdoor learning reach with JComms, driving 90,000+ impressions in 3 weeks

Ulster Wildlife, in association with Our Bright Future and The National Lottery, sought to promote the benefits of outdoor learning, as directly requested by its Youth Advocates. The challenge was to create a campaign to influence stakeholders, politicians, teachers, parents, and young people, and to advocate for increased support for outdoor learning in schools. They engaged the vendor JComms for a campaign leveraging digital content, video production, and PR.

JComms developed the "Learn More Outdoors" campaign, creating a video content hub and using media relations, social media, and political engagement. The Youth Advocates were the authentic face of the campaign, creating content with JComms' production support. The solution secured significant media coverage, over 160,000 combined social media impressions, and directly led to a meeting with the Education Minister after outdoor learning was included in the government's recovery roadmap. The campaign won the CIPR PRide Award for Best Education Campaign 2021, demonstrating JComms' effective strategy.

Ulster Wildlife