Case Study: Ulster Bank boosts awareness and support for Age NI’s Check In and Chat with JComms

Ulster Bank boosts Check In and Chat reach to 100,000+ views with JComms

The customer, Ulster Bank, sought to promote its support for Age NI's Check In and Chat service, a program aimed at combating loneliness among older people. The challenge was to effectively communicate the bank's community involvement and help fundraise to make the service permanent. The vendor, JComms, utilized its expertise in public relations and digital content to create a campaign.

JComms implemented a solution centered on influencer engagement, creating video content featuring boxer Carl Frampton participating in the calling service. This content was distributed via social media and supported by a press release and media outreach. The campaign generated over 100,000 video views, widespread positive media coverage, and won the Best Use of Content award at the CIPR PRide Awards 2021.

Ulster Bank