Case Study: RICS achieves extensive UK media coverage with JComms PR campaign

RICS secures 230 pieces of coverage with JComms

RICS, a professional body for qualifications and standards in land, real estate, and construction, sought to promote its annual awards program and reinforce its industry leadership. The challenge involved profiling hundreds of regional finalists and winners across the UK to a wide audience. JComms provided a comprehensive PR strategy to address this need.

JComms implemented a multi-faceted PR campaign that involved creating press releases and coordinating photography for all regional shortlists, then engaging with media outlets across all UK regions. The agency secured extensive coverage, resulting in 230 media pieces, including national broadcast features on ITV and the BBC. This effort successfully highlighted the award-winning projects and significantly boosted the profile of both the awards and RICS. JComms continues to support RICS with its communications activity.

RICS