Case Study: PropertyPal achieves successful merger communications with JComms

PropertyPal boosts platform traffic after merger communications with JComms

JComms was hired by PropertyPal to manage communications around its merger with Propertynews. The challenge was to ensure the deal was properly understood by stakeholders and to provide a foundation for the merger to be a success for both portals and the wider market.

JComms implemented a front-foot communications strategy, creating a comprehensive plan that included key messaging, media announcements, and stakeholder engagement. The outcome was extremely high-profile media coverage that clearly communicated the merger's benefits. This successful delivery led to a positive impact, including an uplift in platform traffic for the merged company, and JComms was subsequently asked to undertake further work for PropertyPal.

PropertyPal