Case Study: Pizza Express launches two new Belfast restaurants with JComms

Pizza Express launches two new Belfast restaurants with JComms and expands to 5 venues

Pizza Express faced the challenge of launching two new restaurants in Belfast while solidifying its commitment to expanding in Northern Ireland. The company enlisted JComms to manage the launch, utilizing its services in consumer PR, media relations, and influencer engagement.

JComms created an exclusive media preview event centered around a luxury coach dubbed "The Pizza Express." The event transported journalists, bloggers, and influencers between the two new venues for food sampling and activities, generating significant positive exposure. The vendor successfully showcased the new restaurants and communicated Pizza Express's investment in the region.

Pizza Express