Case Study: Stonebridge engages residents and supports Bridge Park Leisure Centre redevelopment with JBP

Stonebridge drives 640k impressions with JBP

JBP was hired by Stonebridge to create a compelling film that would authentically represent local residents and communicate the redevelopment of Bridge Park Leisure Centre. The challenge was to engage a wider audience who would benefit from the improved infrastructure but were less likely to participate through traditional consultation methods.

JBP's solution involved creating a resident-led film that combined on-the-ground interviews, drone footage, and visual mock-ups. The final video made the redevelopment easier to understand and generated strong digital engagement. For JBP's client, this resulted in 640k impressions, over 2,000 link clicks, and an average video watch time of 59 seconds, successfully widening participation and building supporter mobilization.

Stonebridge