Case Study: Palletways achieves European market leadership with JBP Communications

Palletways generates 350 media mentions a year with JBP

The express logistics company Palletways faced the challenge of achieving its goal to become the undisputed market leader across the UK and Europe. To support this aspiration, it appointed JBP to provide public relations support.

JBP implemented a major media relations and social media content programme for Palletways, which included national radio campaigns, a corporate social responsibility initiative, and a high-profile brand visibility stunt. This comprehensive PR programme generated an average of 350 media pieces per year and was instrumental in the company's growth from a £20m business to one turning over a quarter of a billion pounds. The coverage helped attract private equity funding and contributed to the business being acquired by two listed companies, establishing it as the number one pallet network in the UK and Europe.

Palletways