Case Study: Oxford United FC secures stadium lease support with JBP stakeholder engagement

Oxford United FC secures stadium lease after 100+ engagements with JBP

Oxford United FC faced significant challenges in gaining approval to build a new stadium, including securing a land deal with the council and overcoming resistance from local residents and stakeholders concerned about environmental and infrastructure impacts. JBP was engaged to provide a comprehensive stakeholder engagement, public relations, and communications strategy to build consensus and navigate the complex planning process.

JBP implemented an extensive multi-platform campaign that included over 100 local events, a robust fan engagement strategy, and national advocacy. This approach successfully built widespread support, leading to Oxfordshire County Council signing the lease for the land in 2024. JBP's strategy fostered transparency, addressed key objections, and enabled the project to progress towards its planning submission.

Oxford United FC